Link analysis home page
Part I: Theory
1. Introduction
2. Crawlers and search engines
3. Theoretical perspectives
4. Sampling & correlations
Part II: Web structure
5. Link structures in the web graph
6. Content structure of the web
Part III: Academic links
7. Universities – link types
8. Universities - link models
9. Universities - international
10. Departments and disciplines
11. Journals and articles
Part IV: Applications
12. Site design & search engines
13. Health check for universities
14. Personal home pages
15. Academic network analysis
16. Business web sites
Part V: Tools and techniques
17. Search engines & Archive
18. Personal crawlers
19. Data cleansing
20. Cybermetrics database
21. Embedded link analysis
22. Social network analysis
23. Network visualisation
24. Academic web indicators
Part VI: Summary
25. Summary & future directions
26. Glossary
Online Appendix
Ethical issues for crawlers

Reviews of this book

- follow-up book (2009):
Introduction to Webometrics


Part I: Theory

3. The Theoretical Perspective for Link Counting


Brooks, T. (2004). The nature of meaning in the age of Google. Information Research 9(3), paper 180.

Google (2004). Our search: Google technology.

Thelwall, M. (2003a). A free database of university Web links: Data collection issues. Cybermetrics, 6(1).

Additional key reference

Thelwall, M. (2005, to appear). Interpreting social science link analysis research: A theoretical framework. Journal of the American Society for Information Science and Technology.